AI Insights · Timothy · January 2025
Top Personal Finance Apps on iOS in Turkey Q4 2024
Explore the performance of the top personal finance apps on iOS in Turkey during Q4 2024, including trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the personal finance app market in Turkey showed diverse performance metrics across the top five iOS applications.
Budget Оnline had a notable week in late October, achieving approximately 15.2K downloads. However, there was no significant revenue or active user data available for this period.
Monay: Birikim & Para Yönetimi from Moneye exhibited fluctuating weekly revenue, starting at around $112 and fluctuating to a low of $19 by mid-December. Downloads peaked at 1.7K in early October, gradually decreasing to 272 by the end of the quarter. Active users peaked at 6.9K in early December before stabilizing around 5.8K.
Splitwise from Splitwise, Inc. maintained a relatively stable revenue throughout the quarter, starting from $333 and ending at $220. Downloads showed an initial dip but rebounded to 836 by year's end. Active user numbers began at 13.5K, with a slight decline to 10.4K by December.
Money Manager Expense & Budget showed no revenue but enjoyed a surge in downloads, especially in late December, reaching 912. Active users demonstrated a consistent increase, starting at 13.3K and climbing to 18.6K by the quarter's end.
Lastly, ParaPlus maintained a steady download rate, with a slight drop mid-quarter, ending with 441 downloads in December.
This data, provided by Sensor Tower, offers a glimpse into the dynamics of the personal finance app market in Turkey. For more detailed insights, visit Sensor Tower's platform.
